February marks our 15th year in business and I feel so proud of how much I’ve achieved and learnt during this time. Back in 2008, we were in a recession and I was a naïve 26 year old woman who had no experience of running a business, never mind setting one up from scratch. What I did have was a passion for Belgian beers, a complete and utter stubbornness to make it work and a strong work ethic, thanks to how I was brought up. Nothing in this world comes easy and if you want to succeed, you have to work hard!

I started off selling Belgian beer glasses on Ebay from our spare bedroom, then got my personal licence and found a small unit in Newcastle-under-Lyme. A basic website was built so I could sell Belgian beers and then over the years, the range expanded and so did my knowledge on what our customers wanted and expected. Fifteen years later and we’ve now moved three times, stock nearly six hundred different beers, flavoured gins, beer gift packs and branded glassware and last year, we also obtained a wholesaler’s certificate so we can now build up the trade side to the business with the sole emphasis to work with and support small local businesses (such as ourselves).

The Belgian Beer Company is still proudly a family-run, independent business based in Stoke on Trent. We use as many local companies as possible for packaging, products and services and are working hard to be as environmentally friendly as possible. Has anyone seen our electric van whizzing around the West Mids? Also, did you know our inserts can be used as bio-degradable plant pots for seedlings?

None of the above would have been possible without our loyal customer base so to say a big thank-you, we have various special offers and giveaways running this month. If you place an order in February, then you will be automatically entered into a prize draw to receive a free case of Primus Belgian beers (24 in total) and a matching beer glass. The winner will be announced on 1st March on our social media pages.

We’ve also slashed some of our prices by up to 15% so you can grab a bargain here – Sale – The Belgian Beer Company

If you are looking for a beer gift or have a home bar to fill, then we’ve put together some limited edition gift sets that include free beer trays, bottle openers, glasses and beer mats etc. Please note these are very limited so once they have sold, they won’t be coming back into stock. These include:

February’s Beer of the Month is Witkap Pater Stimulo. It is a blond, Belgian, top-fermented beer with an ABV of 6%. There is sediment in the bottle and it will therefore continue to evolve with time. Buy 12 bottles and get a massive 32% off our normal retail price.